The condos were designed with special lighting to be "selfie-friendly." The building includes amenities such as a 58-swimming foot pool, a 5,600-square-foot sculpture garden, and private underground parking.
I got a tour of the under-construction building as well as a model unit in the nearby sales gallery. Sales are being handled by "Million Dollar Listing" star Fredrik Eklund and his partner, John Gomes, both of Douglas Elliman.
Here's what it looks like now.
40 Bleecker is a highly anticipated luxury building under construction in downtown New York City. The 12-story residence is expected to be finished in the fall of 2019, although several condos have already been sold.
It's in a neighborhood called NoHo, which stands for "North of Houston Street," an area that channels "the prestige coursing down Park Avenue, the chic emanating
from SoHo, the energy of nearby Washington Square, and the artistic
history of the neighboring East Village," according to 40 Bleecker's press materials.
On a recent February afternoon, I went to get a sneak peek at 40 Bleecker. I took the train from my office in the Financial District to NoHo, getting off at the Bleecker Street station.
The building is still very much under construction.
I was given a hard hat to wear ...
... and our group of journalists, developers, real-estate brokers, and publicists were all squeezed into a construction elevator.
As we rode up to the 10th floor, I kept thinking this would not be a fun experience if I were afraid of heights.
We stepped out on the 10th floor of the 12-story building.
The 10th floor is a penthouse floor that will house three residences: Penthouse A, penthouse B, and Penthouse C.
I walked around the perimeter to take in the views of the surrounding neighborhood.
NoHo is a pricey and coveted neighborhood, with a mixture of luxury buildings and side street walk-ups.
Construction workers didn't pay us any attention as they went about their job.
40 Bleecker was designed by Rawlings Architects. Architect Ed Rawlings said they kept the surrounding neighborhood in mind when designing the building. "We were sensitive to the building stock around our building, the rhythm and depth, and shadows that play across building," he told City Realty.
Rawlings, right, posed for a photo with other members of the 40 Bleecker team behind 40 Bleecker, including interior designer Ryan Korban.
We got back in the semi-open-air construction elevator to go up one more story to the 11th floor.
It was clear that the views from the building's penthouses will be stunning. Looking downtown, One World Trade Center is in plain view.
The 11th floor will house Penthouse F and Penthouse E, which are already sold.
It was hard to visualize a completed luxury building as I stood in a dirty, partially-finished construction site. But when it's finished, 40 Bleecker will hold 61 residences ranging from one-bedroom to five-bedroom units.
Each of the six penthouses will have private outdoor space.
Amenities include a private underground parking garage ...
... an exercise room and stretching studio ...
... a 58-foot swimming pool ...
... and a 5,600-square-foot sculpture garden with Zen waterfalls, reflecting pools, chevron pathways, and seating areas. The landscaping was designed by Edmund Hollander Landscape Design.
With 40 Bleecker still under construction, the developers built a sales gallery to allow buyers to get a sense of what the condos will actually look and feel like.
We stepped into the model of 40 Bleecker's lobby, which includes a black marble and mirror fireplace ...
... and custom-made marble couches.
40 Bleecker's interiors were designed by Ryan Korban, who is known for designing flagship luxury apparel stores including Balenciaga and Alexander Wang, as well as private homes for celebrity clients including Kanye West and James Franco.
The condos and lobby were designed with "selfie-friendly lighting" because "it's very important that you look good at all times," Korban told me.
The lobby's coffee table is a slab of French limestone.
Also in the lobby is a miniature model of 40 Bleecker, which sits in front of screens showing renderings and floor plans of various units. John Gomes of Douglas Elliman told me they show it to potential buyers who visit the sales atelier and use to it to help gauge what a person is looking for.
From the lobby, we stepped into the model unit, which featured a spacious open kitchen and living area.
A sleek sofa sat in the corner where a faux-window displayed the actual view from 40 Bleecker's condos. The floors are French white oak — sourced from recycled wine barrels — in a chevron pattern because it's "elegant" and "a little European," Korban said.
"Million Dollar Listing" star Fredrik Eklund, left, is one of the Douglas Elliman team members handling sales at 40 Bleecker.
The kitchens of 40 Bleecker are designed in a neutral color scheme with plenty of marble, from the counters to the hood over the stove.
Each kitchen comes with Miele appliances and Italian cerused oak cabinetry.
The refrigerator was stocked with all the essential beverages.
The next stop was the model bathrooms.
They were as luxurious as I'd expected.
The master bathrooms come with deep soaking tubs ...
... and separate walk-in showers.
Lighting was clearly a priority in the bathrooms, with lights in nearly every possible niche.
I was told I had to take a selfie to test the lighting, so I snapped a good ole' bathroom selfie. I think the soft lighting did have a nice effect on my skin.
I passed through the lobby again on my way out. I left feeling sure that 40 Bleecker will be a magnet for celebrity buyers when it's finished thanks to its trendy location, "selfie-friendly" lighting, lavish amenities, and modern yet elegant design. And of course, the marble couches.