"I wake up at 6:30, usually because my 3-year-old son has climbed into bed with me. I'm in the office by 9:00 and my first task to sort through my emails. We are a global company so we get emails 24/7 from clients and colleagues all over the world.
"First, I see if I have any urgent asks from clients. Are there any pressing problems that need to be addressed? This happens pretty regularly, as client relations is a major part of what I do. I am in a management position so I can delegate some tasks, but I also like to roll up my sleeves and get my hands dirty like everyone else on my team.
"Throughout the day there are several typical tasks: writing research reports, forming questionnaires, and conducting specific statistical analyses like segmentation, regression analysis, MaxDiff analysis, TURF analyses, and choice-based conjoint studies, and price laddering studies, typically using the Van Westendorp price sensitivity model. These more specific statistical requests are fairly new in the past few years. As clients have learned more about how much they can get out of their data, we have adapted to deliver the best results. It's why we try to bring everything we need in-house, like state-of-the-art technology and our robust consumer survey panel.
"There is no typical day. That's why I like the job so much — there are always new challenges. But an example of some of the troubleshooting we might do is when we get stuck in the field doing client research. This basically means the population parameters that the client wants to investigate might be too narrow, and they are preventing us from finding meaningful results.
"Getting stuck in a field is a pretty common problem and our task is to find ways to alter our approach without compromising the data and the findings. A client may want to limit their investigation to left-handed surfers in Australia but we might have to make alternative recommendations in order to get results. Having our own survey panel with a large community of respondents is really essential in these cases, but they can still be challenging to address.
"I leave at around 5:30 and plug back in from 8:00 to 10:00. I usually work 10 to 11 hours a day. I try to avoid work on weekends when I can, but you never know when something urgent might come up."