It feels like Apple is positioning the iPhone 11 as the new flagship iPhone and the iPhone 11 Pro and Pro Max as the professional-grade models aimed at power users. And given the iPhone 11's $700 price point and colorful design, there's no doubt that it feels like a successor to the iPhone XR.
That indicates Apple has learned a lot from the iPhone XR's success. For example, Consumer Intelligence Research Partners reported that nearly half of Apple's iPhone sales in the third quarter of 2019 were from the iPhone XR. That's even despite the fact that Apple was widely expected to launch new iPhones following its third quarter.
With the iPhone 11, it feels like Apple is leaning into the characteristics that made the iPhone XR successful: offering important features like a decent camera, an all-screen design, and long battery life at an affordable price point.
Instead of positioning this as a low-cost version of the flagship iPhone, it feels like this is the flagship iPhone. The Pro models, meanwhile, seem to be geared toward people that use their phones for professional photography and need longer battery life and a better OLED screen.