I visited Amazon's first retail store, and here's what I hated about it



Aly Weisman/Business Insider

Amazon Books in Seattle.

In November, Amazon opened its first brick-and-mortar location, Amazon Books, in Seattle's upscale University Village mall.

The store sells not only books, but also Amazon devices such as the Kindle, Echo, Fire TV, and Fire Tablet.

But one thing about Amazon's new store is unlike all other retail locations: No prices are listed on any items for sale.


Instead, Amazon forces customers to look up prices on its app or at an in-store scanner.

Personally, I found it too time-consuming and annoying to have to walk around holding my phone in my hand instead of being able to page through potential books I wanted to purchase.

Regardless, it's a nice store and you really can't beat Amazon's prices - even if you have to scan for them. Check it out:


Disclosure: Jeff Bezos is an investor in Business Insider through hispersonal investment company Bezos Expeditions.