I went to a Brooklyn mall on Black Friday and found it empty, confirming the holiday isn't the shopping bonanza it once was

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I went to a Brooklyn mall on Black Friday and found it empty, confirming the holiday isn't the shopping bonanza it once was

Target, Black Friday

Sarah Jacobs/Business Insider

Target inside the Atlantic Terminal Mall at 6:20 a.m. on Black Friday.

  • Black Friday has long been known as the biggest shopping day of the year.
  • Now, thanks to mobile and online shopping and year-round discounts, Black Friday is becoming more than just a single-day event - and shoppers aren't going into the stores like they used to.
  • We went to Brooklyn's Atlantic Terminal Mall to see how the in-store shopping scene had changed. It was desolate.

Black Friday sales are surging, but you wouldn't know it by visiting Brooklyn's Atlantic Terminal Mall.

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When its anchor store, Target, opened at 6 a.m. on Black Friday, I went to see for myself how the crowds compared to what I remembered from my childhood days in the 1990s.

I found a meager line outside, waiting for the mall to open, and even fewer people outside of Target and Best Buy. See what shoppers were buying - and how desolate it looked - below.