iPad Sales May Be Lackluster, But The Tablet Market Overall Is Doing Just Fine

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TabletForecast

BII

Analysts have gone from trumpeting the tablet market's upward trajectory to wringing their hands over a too-soon slowdown in growth. Granted, the disappointing iPad sales so far in 2013 and the slowing of the overall tablet market make it look like consumer interest is waning.

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But digging deeper, we find that the launch of a a new iPad in time for the holiday season is likely to boost sales before year-end. And attention focused on the iPad will also buoy lower-priced tablets, and help the overall market grow nicely.

In a new report from BI Intelligence, we break down the three-year-old tablet market and look at the latest trends in adoption and market growth, finding that tablet uptake will continue rising at a robust pace. The most significant misreading of the tablet market has been to forget that tablets had the fastest ramp-up of any computing device in history, so a pullback was all but inevitable. As more tablets gain traction at the lower-end of the market, however, there's no question tablet penetration will keep rising.

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Here are some of the most important facts about how the tablet market is shaping up:

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The report is full of easily downloadable charts and data showing the nuances of growth in the tablet market and how competition is changing market share.

GlobalTabletShipments

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In full, the report:

To access BI Intelligence's full report on How Fears Of A Tablet Slowdown Are Overblown, sign up for a free trial subscription here. Subscribers also gain access to over 100 in-depth reports on social and mobile, and hundreds of charts and datasets.

Disclosure: Jeff Bezos is an investor in Business Insider through his personal investment company Bezos Expeditions.

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