IHOP has created a burger with a pancake in the middle, and people are freaking out

• IHOP is launching a burger with a pancake in the middle. 
• The Big IHOP Pancake sandwiches a cheddar cheese pancake between two beef patties as a Big Mac-style third bun. 
• The over-the-top burger has sparked passionate responses. 
• Visit BusinessInsider.com for more stories.

One of IHOP's newest menu items is creating a stir online. 

On Monday, the International House of Pancakes debuted three new burgers - sold under the label of "pancakes" as a tongue-in-cheek callback to the chain's IHOb (International House of Burgers) campaign in 2018. 

The most creative of the "pancakes" is the Big IHOP Pancake, which sandwiches a cheddar cheese pancake between two beef patties as a Big Mac-style third bun. The burger also contains American cheese, bacon, and IHOP sauce. 

Read more: IHOP debuts a burger with a pancake bun as the chain reignites the IHOb controversy

News of the pancake-burger hybrid quickly lit up social media. 

Some people were intrigued by the over-the-top burger. 

Others were less impressed. 

IHOP president Darren Rebelez told Business Insider that the pancake-burger hybrid is something that the chain has been working on since before it relaunched its burger line a year ago.

"People kept asking us, 'When are you going to have a burger with pancakes?'" Rebelez said.