- IHOP is launching a burger with a pancake in the middle.
- The Big IHOP Pancake sandwiches a cheddar cheese pancake between two beef patties as a Big Mac-style third bun.
- The over-the-top burger has sparked passionate responses.
- Visit BusinessInsider.com for more stories.
One of IHOP's newest menu items is creating a stir online.On Monday, the International House of Pancakes debuted three new burgers - sold under the label of "pancakes" as a tongue-in-cheek callback to the chain's IHOb (International House of Burgers) campaign in 2018. The most creative of the "pancakes" is the Big IHOP Pancake, which sandwiches a cheddar cheese pancake between two beef patties as a Big Mac-style third bun. The burger also contains American cheese, bacon, and IHOP sauce.
Some people were intrigued by the over-the-top burger.Others were less impressed. IHOP president Darren Rebelez told Business Insider that the pancake-burger hybrid is something that the chain has been working on since before it relaunched its burger line a year ago.
"People kept asking us, 'When are you going to have a burger with pancakes?'" Rebelez said.
I don't want to live on this planet anymore https://t.co/iy4C641pjq- Jack Pandol (@jackpandol) June 3, 2019
absolutely disgusting. Would rather gnaw on a t-shirt. https://t.co/VGyZAAjSqY- (@qorka) June 3, 2019