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#IndependenceDaySpl: Embark on the journey of Parle Product since 1929

#IndependenceDaySpl: Embark on the journey of Parle Product since 1929


We love to have it as a tea-time snacks or just something to munch on. Parle G biscuits have been loved by generations in India. It was for the first time that a homegrown company called Parle Products, manufactured affordable but nutritious biscuits specifically for the Indian consumers in the pre-independence era. And the brand has maintained its positioning for over 70 years now. Even today, the biscuits are available at dirt-cheap prices from a street shop to a supermarket in India. So BI India decided to chronicle this company's journey since its inception in 1929.

Image Credit: www.industrialvisit.org

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