Jan 21, 2023
By: Srishti MaganWedding technology platform WeddingWire India connects engaged couples with wedding professionals and offers different wedding services. It released its annual report on the wedding industry for the year 2022. Here are the major findings:
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At 21.5 percent, December witnessed the maximum number of weddings followed by February (15.49 percent). In fact, as per the report, December 2, 2022 (Friday), was the most popular date for weddings last year.
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Weekend weddings were immensely popular last year, with most couples choosing Sunday (20 percent) for their wedding date, closely followed by Friday (19.7 percent).
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The top three overseas locations with maximum traction in 2022 were Singapore, Abu Dhabi, and New York. In terms of Indian destinations, the usual spots dominated with Udaipur & Goa leading the bandwagon, followed by Jaipur.
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As per the report, the average wedding expenditure in 2022 increased by 14.66 percent to ₹28 lakhs, up from ₹21 lakhs in 2021.
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The pandemic may have ended the need for intimate weddings, but the concept is apparently here to stay. The report divulged that nearly 60 percent of couples and families preferred intimate weddings with less than 100 guests, while 13 percent hosted larger crowds of more than 300 guests.
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Delhi topped the list for hosting the maximum number of weddings, closely followed by Mumbai and Bengaluru. Lucknow, Jaipur, and Gurgaon were the top three Tier 2 cities in terms of weddings. Meanwhile, Tripura, Sikkim, and Imphal recorded the least number of weddings.
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29 percent of bookings on the platform were made for venue vendors, followed by wedding photographers and makeup artists at 11 percent and 5 percent, respectively. With 56 percent demand, banquet halls emerged as a winner among venues, with no close competitors stated the report.
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“2022 was the year the wedding industry had been waiting for, especially as the last two years were uncertain and slightly limiting for the industry due to the pandemic. This year, more than the guest list, it was the curated experience that they (couples and families) were spending most time and effort on,” said Anam Zubair, head of marketing - WeddingWire India.
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