Nostalgia trumps inflation as Indians want to summer at ancestral homes, says Kayak
- Kayak’s survey revealed that 81% of those planning a trip this summer are saying they’ll go with their families.
- One-third of people planning travel this summer are also leaning towards destinations they have already visited in the past, including their
- 80% of people organising a
summer vacationare planning to spend more or a similar amount this year as compared to last year.
AdvertisementAs a child, going to nani’s (maternal grandmother) house with your family during the summer vacations from school was an unsaid ritual in most
Kayak surveyed 1,217 Indians aged 18 and above to determine the summer travel trends for the year. As per the survey’s results, family flight searches are increasing by about 230% compared to 2022 — with 81% saying they’ll summer with their families.
Tarun Tahiliani, India country manager at Kayak said, “With the significant increase in flight and hotel searches, Indians are in for a summer of family travel, meaningful experiences and return to simpler times as we emerge from the pandemic.”
Nostalgia and novelty rules
One-third of people planning travel this summer are leaning towards destinations they have already visited in the past, including their ancestral places.
However, a trip to the past is fuelled by both — nostalgia and novelty. About half of the respondents intend to make new memories in these previously-visited destinations while 39% wish to relive past experiences.
Indian psychologist and founder of Happiness is Love, Jyotika Bedi said, "Travelling is often about breaking away from routine and discovering unfamiliar things, but nostalgia offers a sense of comfort and security by reminding us of familiar people, places, and experiences from our past.”
In terms of age groups, 25-34 year olds are the most interested in visiting nostalgic destinations that they might have visited during their childhood or teen years. “Nostalgia travel is a trend gaining momentum as people revisit special places or explore destinations evoking a sense of the past,” added Tahiliani.
A summer to spend
Despite the rising inflation, consumers are planning summer trips. As per Kayak, 80% of people organising a summer vacation are planning to spend more or a similar amount on their summer travel this year as compared to last year.
AdvertisementHowever, compared to last year, there has been a 42% price increase for return economy domestic flights and about 19% for return economy international flights. Yet, flight searches were significantly up, revealed Kayak.
Kayak shared the average cost of a return economy domestic flight during the summer travel season is ₹13,188, and about ₹93,482 for a return economy long-haul international flight.
Coinciding with the flight search data, hotel searches have also seen an increase of 39% for domestic hotels and 59% for international hotels compared to 2022. This could also be attributed to the decreasing hotel prices in India and Asia.
Kayak shared the average price for a 4-star hotel is ₹13,340, and for a 5-star hotel is ₹25,378 for travel this summer — a decrease of 32% for domestic hotels and 43% for hotels within Asia compared to last year, but a slight 3% increase in prices for international hotels.
Destinations that beat the heat
AdvertisementA majority of respondents are planning to travel to places where they can cool off with 61% gravitating towards the mountains, and 51% opting for seaside destinations. Yet, New Delhi was the most searched domestic destination, followed by Goa, Srinagar and Andaman and Nicobar Islands.
The most searched international destination for summer travel is Toronto followed by Dubai, London, and New York. Within Asia, ever-popular destinations like Bali, Bangkok, Singapore, and the Maldives emerge at the top.
Kayak flight search data shows the average planned duration of stay is about 35 days for long-haul intercontinental travel, about six days for domestic travel, and roughly eight days within Asia.
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