Intergenerational travel insights: Booking.com’s gen.voyage research in India
Oct 24, 2024
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Families travelling together
The data is based on Booking.com's Gen.Voyage research, focusing on intergenerational travel trends in India, highlighting family bonding, travel preferences and the challenges faced by multi-generational travellers.
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Growing interest in intergenerational travel
Over half (57%) of Indian respondents plan to take intergenerational trips within the next year, highlighting a significant trend towards family-oriented travel in India.
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Bonding and shared memories
A majority (51%) of Indian travellers value the opportunity to bond and create lasting memories with family during vacations, emphasising the emotional benefits of intergenerational travel.
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Cost-effective travel
About 35% of Indian families believe that intergenerational holidays make travel more affordable by allowing costs to be shared among family members.
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Diverse travel preferences
Indian families show varied interests in vacation types, with one out of five preferring beach getaways, while others are drawn to rural/countryside experiences (21%), spiritual trips (21%) and sightseeing (22%).
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Family dynamics in trip planning
Millennials lead in planning family trips (48%), with Gen Z actively participating (47%), while baby boomers are less involved (23%). This reflects a shift in how different generations contribute to travel arrangements.
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Challenges in family travel
Families face several challenges when planning trips, including balancing diverse interests (31%), managing energy levels (27%), and addressing dietary needs (23%), indicating the complexity of catering to multiple generations.
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Significance of special occasions
Approximately 32% of Indian families prefer travelling for reunions or special occasions, viewing these trips as opportunities to celebrate milestones together.
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Cultural influences on travel choices
The cultural emphasis on extended family living together significantly shapes travel preferences and choices in India, reinforcing the importance of family bonds in vacation planning.
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