Indians, on an average took 6.7 trips in the past year with an average spending on a leisure being Rs 55,176
Travel is no longer a luxury spend for Indians as increased willingness to spend and the rise of on-arrival visas has led to Indian consumers vacationing more frequently and spending more on travel as a reward for their families.
This is resulting in healthy growth of international & domestic trips as well as expenditure on leisure.
According to the Criteo report, CAGR of consumer expenditure on leisure would be 9.9% from 2017 to 2020.
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With the rise of
The report further maps the evolving pattern of the Indian digital traveler and states that ownership of digital devices, accessibility to the internet, the convenience of online booking, various payment modes and favourable pricing are the key driving forces for online travel shopping.
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Some of the interesting findings of the report are:
Indian travelers do intensive research for their travel plan
The price conscious, smart Indian traveler does intensive research and compares prices before buying a travel package online. Therefore, about 59% people browse travel websites over the weekend, according to the survey. About 80% of people from all age groups prefer to browse and search for travel products and services when they are at home.
Indians prefer mobiles for browsing and booking
Millennials (54%) and
Millennials and Baby Boomers browse for travel products online mostly because of convenience, however, Gen Xers look for accessibility. The survey further highlighted that on average, a person took 6.7 trips in the past 12 months with an average spending on a leisure trip of Rs 55,176 while debit and credit cards are the most popular modes of payment.
Travelers these days prefer booking online directly with airlines or hotels, or through OTAs mainly because it’s easier to change and cancel their bookings. Also, the user-friendly interface and cheap deals attract their attention.
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AdvertisementTravel website reviews and internet advertisements inspire travel plans
According to the report, 57% of Indian digital travelers are most influenced by travel website reviews, posts and forums, especially in the case of Millennials. However, they are also influenced by experience from their last trip (50%), as well as internet advertisements of the destination and travel services (56%), respectively.
Consumers are drawn to the fact that online shopping can help them save time, compare prices easily, and provide best deals. These are also among the key drivers of online travel sales.
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