INFOGRAPHIC: How Apple's Passbook Has Already Become A Major Hub For Brands And Commerce
What is Passbook? The short answer is that it's a place for large retailers and brands to connect with consumers.
The list of the brands present is impressive enough to suggest that
Large retailers and restaurant chains - from Walgreens to Target to Dunkin' Donuts to Starbucks - as well as event companies, global airlines, and sports leagues are already using it as a channel for acquiring and retaining customers.
Apple's Passbook is already the fourth-most popular mobile commerce app among U.S. consumers. One-fifth of iPhone owners use it. It's Apple's fast-maturing attempt at a virtual wallet.
Apple has over 500 million credit cards on file. It may one day leverage these credit cards to turn
- What brands and retailers are present?
- How effective have Passbook campaigns been in driving consumer activity and raising brand awareness?
- How does it work?
Here's our ecosystem graphic:
The report includes over a half-dozen charts and datasets examining the intricacies of the Passbook ecosystem. Subscribers also receive full access to the BI Intelligence library of over 100 in-depth reports on
In our report on Passbook, we also look at some misconceptions and underrated opportunities:
- The Passbook ecosystem is a valuable back-door for developers who would like to market their apps more aggressively, grab more visibility and achieve higher download numbers.
- Passbook passes can be generated by websites and/or with the help of third-party vendors, they don't necessarily need to be created by custom Passbook-integrated apps.
- Passbook is well-positioned to seize on recent retailer and consumer enthusiasm for location-based services, mobile coupons, and mobile-powered loyalty programs.
- We include a handful of mini-case studies, and examine data that reveals how successful certain brands and retailers have been with Passbook.
We also discuss Passbook's relationship with the burgeoning and competitive mobile payments space, and the uncertainty surrounding its future as a payments platform.
Will Apple add a payment-processing capability, so that users can make "walletless" credit card payments with Passbook? Will it be joined with fingerprint-reading technology, the rumored authentication feature to be included in iPhone 5S?
It also includes an examination of the top barriers to widespread Passbook adoption: namely, the chicken-and-egg problem that ties relatively low app publisher adoption to a lack of wider consumer awareness.
- Neobanking platform Vance raises $5.8 million in seed round led by Hummingbird Ventures
- Natural gas price increase negative for GAIL, IGL, marginal beneficiary is RIL: Jefferies
- Auto sales remain buoyant in September with reports of a good festive season ahead
- IAF scrambles fighter jets after bomb scare on Iranian civilian plane in Indian airspace
- Delhi reports over 400 cases of dengue in a week, taking the tally to 937