InMobi’s Remarketing Platform can help Indian e-commerce companies. Here’s how

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InMobi’s Remarketing Platform can
help Indian e-commerce companies. Here’s how InMobi has announced its remarketing platform, powered by Miip. The company claims this is enabling leading eCommerce companies in India drive up to 7% of sales. Companies like Myntra and Paytm in India and Nuomi in China have started leveraging the platform to drive mobile sales.

The platform uses big data analytics, design and back-end integrations to deliver personalized shopping experiences on mobile apps. The remarketing platform also helps advertisers activate users by nudging them to make their first purchase, re-target existing users to drive incremental sales and re-activate dormant mobile users. The platform also extends its support to other mobile-first businesses such as on-demand services, travel, news and entertainment apps, to maximize engagement and revenues.

“We have seen a real improvement in our re-marketing campaigns since leveraging InMobi's re-marketing platform powered by Miip” Ananth Narayanan, Chief Executive Officer, Myntra says.

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On clicking the ad, users are deep-linked directly into the app’s product detail pages. By harnessing rich user intent signals collected through the merchant & the InMobi SDK, the platform delivers precise targeting and personalized recommendations.

Through deep back-end integrations between InMobi & the e-tailer’s platforms, brands & sellers can create audience segments in real-time and target them instantly on 3rd party apps with custom offers. The InMobi network reaches more than 135+ million users in India across 1000+ publisher properties, and this helps brands & sellers drive incremental sales as well as maximize ROI.

Unlike other solutions in the market, InMobi’s Software Development Kit (SDK) is directly integrated with 30,000+ mobile apps. This integration enables complete control to deliver a better experience to users through in-app native feeds & carousel ads.

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Image credit: Indiatimes