Inside Apple's plan to turn the iPhone into a subscription service

Apple is trying a new subscription service that would allow consumers to get an iPhone annually at no additional cost. At Business Insider's 2015 IGNITION conference, Apple analyst Gene Munster explains how this plan will increase revenue for the tech giant.

Produced by Justin Gmoser. Additional camera by Graham Flanagan and Grace Raver.  
Advertisement
Follow BI Video: On Facebook 

Inside Apple's plan to turn the iPhone into a subscription service Get THE MID-YEAR SMARTPHONE MARKET REPORT now! A comprehensive look at the global smartphone market from BI Intelligence by platform, vendor, country and more. Insights into the power struggles between the biggest platforms and the underdogs. Get the Report Here »