The event was held in the city where Alibaba was founded 20 years ago, at the Hangzhou Olympic Sports Center.
Many of the 60,000 guests were Alibaba employees.
The event began with a parade of employees from Alibaba's various divisions around the arena's running track.
There was also a shape-shifting car ...
next slide will load in 15 secondsSkip AdSkip Ad... and people dressed like the company's mascots.
The procession "mimicked the Olympic Games' Parade of Nations," according to The Wall Street Journal.
Employees dressed up and performed songs and dances poking fun at Alibaba's company culture.
The topics of the songs ranged from employees' frequent travel to the staggering wealth employees have accumulated since Alibaba's founding, according to The Journal. One group even reportedly sang part of Travie McCoy's 2010 song "Billionaire."
Ma teared up while watching his employees perform the routines they had practiced fro months, according to reports.
next slide will load in 15 secondsSkip AdSkip AdMa performed Josh Groban's "You Raise Me Up" with a group of senior executives on a portable stage that was pulled around the arena, the Journal reported.
As photos from the event show, Ma played an orange guitar, wore sunglasses and spiked shoulder pads and a wig.
The group calls themselves "A band."
"What a wonderful world with so many opportunities in it," Ma said in a moving address about Alibaba's future. "I wish to work in new fields. 'Green mountains won't change and the flowing waters are endless.' See you around."
Incoming chairman and current CEO Daniel Zhang also gave a speech, saying, "We believe that the best way to give thanks to yesterday is to create the most beautiful future together."