Inside the exclusive Italian resort that plays host to Google Camp, the secretive and star-studded annual conference that draws billionaires, CEOs, and celebrities

Taylor Nicole Rogers

Aug 1, 2019, 01:19 IST

Inside the exclusive Italian resort that plays host to Google Camp, the secretive and star-studded annual conference that draws billionaires, CEOs, and celebrities

Verdura Resort Sicily Presidential Suite Private Terrace and Pool 3323

Rocco Forte Hotels

The Verdura Resort, a Rocco Forte Hotel in Sicily, hosts the annual Google camp.

Google cofounders Larry Page and Sergey Brin are gathering leading CEOs, musicians, and athletes at the Verdura Resort in Italy the week of July 30 for their annual conference, according to Fox Business.
The resort features championship golf and infinity pools surrounded by olive trees and orange groves, according to its website.
This year's guests include Bradley Cooper, Tom Cruise, and former president Barack Obama, according to Fox Business.
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Billionaires, CEOs, fashion designers, and musicians have descended on a Sicilian resort for an annual conference hosted by Google cofounders Larry Page and Sergey Brin.

The event, known as "The Camp," consists of group discussions on topics Page and Brin deem to be of global importance, Business Insider previously reported. In years past, attendees have debated feminism and the role of sports in modern culture. Inspired by the World Economic Forum in Davos, Switzerland, Page and Brin began hosting the event in 2012, according to Fox Business.

Little else is known about what goes on at The Camp - including the schedule and the cost of attendance - and all staff are asked to sign non-disclosure agreements, according to Fox Business.

This year, the conference's festivities began with a private concert by Coldplay's Chris Martin, Fox Business reported.

As for the guest list, it's reportedly star-studded: Bradley Cooper, Tom Cruise, Diane Von Furstenberg, Katy Perry, and former president Barack Obama are all attending The Camp, according to Fox Business. Former Goldman Sachs CEO Lloyd Blankfein, Snapchat CEO Evan Spiegel, Huffington Post founder Arianna Huffington, fashion designer Tory Burch, and Tesla CEO Elon Musk have also attended in the past, Business Insider previously reported.