INSTANT MBA: Too Much Competition Can Ruin The Company
Reuters
"We don't get up every morning thinking about what's the list of the top three companies that are going to try to kill us? I do know of companies, and their annual planning process starts with the list of their three top enemies, and they work from there. They get motivation from the competitive zeal. Our approach is not to start with that list. We do look at other companies, and so we pay attention, but it's not where we get our energy form."
Bezos says
"If you [come to work for Amazon], and you find that you get your motivation from having a more competitive-focused culture, you might find our culture dull...Some companies, if you wanted to put it into a single word, they have a conqueror mentality, and we have an explorer mentality. And the people who like our mentality of exploration and pioneering, they tend to stay here, and have fun here, and that's self-reinforcing."
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Disclosure: Jeff Bezos is an investor in Business Insider through his personal investment company Bezos Expeditions.
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