Hydro Flask continues to expand beyond its popular water bottle line, with new hydration packs and lunch boxes planned for 2020
Kraig Becker/Business Insider
- Hydro Flask helped popularize the reusable, portable water bottle, but has since expanded its lineup to include hydration packs, soft coolers, and tumblers
- We caught up with the Oregon-based brand at the 2020 Outdoor Retailer Snow Show to take a look at its upcoming releases for 2020 and beyond
- In addition to new colorways for its water bottle lineup - including new National Parks - Hydro Flask also plans on releasing new sizes of its hydration backpacks and a lineup of insulated lunch boxes
- For more 2020 Outdoor Retailer Snow Show coverage, take a look at our picks for best in show, as well as a roundup of the most sustainable brands in attendance and our favorite ski and snowboard gear.
Hydro Flask debuted in 2009 with the expressed goal of keeping people hydrated no matter where they go. To do this, the company created an iconic lineup of colorful water bottles catered toward hikers, travelers, and daily commuters alike. Seemingly overnight, Hydro Flask's stainless-steel water bottle became the go-to for portable hydration.
Despite its immense popularity, the brand didn't rest solely on offering a water bottle. Today, Hydro Flask's catalog includes a variety of products with everything from soft coolers to hydration packs - and that's just the start.
While attending the 2020 Outdoor Retailer Snow Show, the brand gave us an inside look at its ambitious plans for 2020. As you can imagine, there are plenty of new products in the pipeline, including updates to Hydro Flask staples we already know and love.
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