INTRODUCING: The 10 people transforming advertising
- Business Insider named 10 advertising executives to its list of 100 people transforming business.
- They include a direct-to-consumer visionary, TV advertising power player, and the CMO behind whacky ad campaigns.
- See the full list of the 100 people transforming business here.
The $221 billion US ad industry is being upended by the rise of digital ad giants, fragmented consumer attention, and marketers' ever-increasing pressure for results.
We identified 10 visionaries who are disrupting established sectors from the outside or transforming legacy ones from within. Read on to see the full list of 10 people transforming advertising.Profiles compiled by Tanya Dua, Abby Jackson, Lauren Johnson, and Lucia Moses.