Business Insider
Apr 15, 2019, 21:29 ISTAdvertising
INTRODUCING: The 10 people transforming advertising
Business Insider
- Business Insider named 10 advertising executives to its list of 100 people transforming business.
- They include a direct-to-consumer visionary, TV advertising power player, and the CMO behind whacky ad campaigns.
- See the full list of the 100 people transforming business here.
The $221 billion US ad industry is being upended by the rise of digital ad giants, fragmented consumer attention, and marketers' ever-increasing pressure for results.
We identified 10 visionaries who are disrupting established sectors from the outside or transforming legacy ones from within. Read on to see the full list of 10 people transforming advertising.
Profiles compiled by Tanya Dua, Abby Jackson, Lauren Johnson, and Lucia Moses.
INTRODUCING: The 10 people transforming advertising
Colleen Aubrey, the global VP of performance advertising at Amazon, is charged with winning over big brands
Randy Freer, the CEO at Hulu, has grown Hulu faster than any other streaming service
Tara Walpert Levy, the VP of agency solutions for Google and YouTube, is keeping controversy-shy advertisers on YouTube
Tobi Lutke, the founder and CEO of Shopify, is giving Amazon a run for its money
Fernando Machado, the global CMO of Burger King, is responsible for some of the fast-food giant's most creative campaigns
Marc Pritchard, the chief brand officer at Procter & Gamble, has been a voice of conscience for the marketing industry
Jeff Raider, CEO of Harry's Labs, helped popularize direct-to-consumer brands
Hans Vestberg, CEO of Verizon, is leading the way for the spread of 5G
Brian Whipple, the CEO at Accenture Interactive, is disrupting traditional ad agencies
Linda Yaccarino, the chair of advertising sales and client partnerships at NBCUniversal, is pushing for innovation to preserve the $70 billion TV business
INTRODUCING: The 10 people transforming advertising
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