How to successfully launch an NFT

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How to successfully launch an NFT
  • Non-fungible tokens (NFTs) are not fungible like Ethereum, Bitcoin or other crypto assets.
  • NFTs can be anything from music to artwork to in-game accessories to videos.
  • Business Insider’s monthly comic strip, ‘Bitter Coin’ takes a comical look at all the hurdles that an artist goes through before deciding to launch an NFT.
The hype around non-fungible tokens (NFTs) doesn’t look like it’s dying down anytime soon, despite the uncertain market conditions. New projects are launching every day — each with their own take on what ‘utility’ should look like.

Big name brands like Spotify and Instagram are testing NFTs on their platforms. Robinhood announced at the Blockwork’s Permissionless Conference that it has plans to build its own web3 wallet to capture the NFT hype.

A long list of Indian artists — like Raghava KK, Vinay Kushal, Abhishek Bhaskar and others — have jumped onto the bandwagon.

Minting an NFT may not be the toughest thing in the world, but ensuring that any project is a hit, is another story. An artist needs to be plugged into Crypto Twitter, have a Discord server, figure out OpenSea and ensure there’s enough hype for buyers to believe in the long-term resistance of the project.

Here’s the ninth story in a series that we, at Business Insider, like to call ‘Bitter Coin’ – How to successfully launch an NFT
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Do you have what it takes to conquer the NFT market?

Do you have what it takes to conquer the NFT market?
BI India

Community is at the heart of any web3 project

Community is at the heart of any web3 project
BI India
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Genuine advocates versus creating a hype bubble

Genuine advocates versus creating a hype bubble
BI India

Genuine advocates versus creating a hype bubble

Genuine advocates versus creating a hype bubble
BI India
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NFTs are about more than just looking pretty — what’s the utility?

NFTs are about more than just looking pretty — what’s the utility?
BI India

Am I original? Kind of…

Am I original? Kind of…
BI India
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There’s no ‘one-size-fits-all’ strategy for launching an NFT

There’s no ‘one-size-fits-all’ strategy for launching an NFT
BI India

Catch up on what else is up in the world of cryptocurrencies with Bitter Coin. Here’s the full collection.

Bitter Coin Part 1: No one (crypto) coin to rule them all
Bitter Coin Part 2: The best ‘fit’ for decentralised finance (DeFi)
Bitter Coin Part 3: Do you Bitcoin?
Bitter Coin Part 4: Crypto romance — Love in the times of blockchain
Bitter Coin Part 5: Cryptocurrency New Year’s resolutions
Bitter Coin Part 6: I know what you did last crypto winter…
Bitter Coin Part 7: The Crypto Oracle – do you know what the future holds?

Bitter Coin Part 8: HODL on — investing is only one way to make money in crypto

Disclaimer: Crypto products and NFTs are unregulated and can be highly risky. There may be no regulatory recourse for any loss from such transactions.