IT'S HERE: Apple finally unveils its streaming TV service, Apple TV Channels

Tim Cook


Apple CEO Tim Cook.

  • Apple finally unveiled its long-rumored TV streaming service at an event on Monday.
  • The service is Apple's latest venture into the television business.
  • Apple announced the new service at its Steve Jobs Theater in Cupertino, California on Monday morning.

Apple finally unveiled its long-rumored TV service on Tuesday during an event at the Steve Jobs Theater in Cupertino, California. The service is an evolution of the Apple TV app, and it collects a variety of streaming and cable-based TV into the already existing Apple TV app.

Apple outlined a few main goals with its new TV portal:
Apple TV Channels


The idea is that Apple TV will act as a portal to all your entertainment - whether it's cable subscription-based or on Hulu, or a variety of other services.

Moreover, those services will span across all your Apple devices: iPhone, iPad, Mac, and Apple TV. Anything that runs the Apple TV app.