Here's how Amazon explains customer obsession: "Leaders start with the customer and work backwards. They work vigorously to earn and keep customer trust. Although leaders pay attention to competitors, they obsess over customers."
"Customer obsession is really the big one," Salzer said. "We focus on Amazon's customers and always working backwards from what they need and what they're doing."
During her Amazon interview, Salzer said she emphasized that she and her team focused on the needs of her users and customers while designing a product.
2. Deliver results
Here's how Amazon defines deliver results: "Leaders focus on the key inputs for their business and deliver them with the right quality and in a timely fashion. Despite setbacks, they rise to the occasion and never settle."
To show your own investment in delivering results, Salzer recommended the following phrase:
"I was able to have a lot of responsibility and decision-making ability for X project and, by doing Y tasks, I delivered results in Z number launches."
You might also explain any setbacks that this project faced or what the turnaround was.
3. Learn and be curious
This is how Amazon defines learn and be curious: "Leaders are never done learning and always seek to improve themselves. They are curious about new possibilities and act to explore them."
To demonstrate your interest in becoming more knowledgeable, Salzer recommended the following phrase:
"I displayed learning and being curious in my classes where we were learning X. But, I was interested in Y, so I learned about that through Z method."
Here's how Amazon explains ownership: "Leaders are owners. They think long term and don't sacrifice long-term value for short-term results. They act on behalf of the entire company, beyond just their own team. They never say 'that's not my job.'"
In Salzer's interviews, she discussed having ownership over internship projects and a tutoring website she designed in college.
"In my interviews, we talked about how I could scale that, or how I would deal with different failure scenarios, so I was displaying a lot of ownership in that sense," Salzer said.
Try: "I had ownership over this project, and I made X decisions that impacted Y. Those decisions benefitted the entire team/company."
This is Amazon's definition for dive deep: Leaders operate at all levels, stay connected to the details, audit frequently, and are skeptical when metrics and anecdote differ. No task is beneath them.
It also means, Salzer said, to "not just understand the layer that you're working on, but really what's going on underneath that and around. It's about really understanding the big picture and how things work together and asking a lot of why-type questions."
Salzer said that, in her interviews, she discussed how she asked and learned about the technology and software design from her previous internship projects.
"Being able to articulate those learnings is really key," Salzer said.