JetBlue is giving away free flights for a year. But you have to delete all of your photos on Instagram to win.

• JetBlue is offering three lucky winners the chance to fly for free for an entire year as part of its All You Can Jet sweepstakes.
• To enter the sweepstakes, contestants must delete all of the photos from their Instagram accounts.
• Each grand prize is valued at $20,000.
• All entries must be completed before 9 a.m. Eastern Standard Time on Friday, March 8, 2019, with winners notified around March 11.

Want free flights for a year? JetBlue is giving three lucky winners exactly that as part of the airline's All You Can Jet sweepstakes. However, there's a catch. You have to delete all of the photos from your Instagram account.

To enter the sweepstakes, contestants must wipe their Instagram accounts of all photos. Then, the airline wants you to upload a customized image using a tool found on its website. Finally, JetBlue wants to you to tag its Instagram account and use the hashtag #AllYOUCANJETSWEEPSTAKES.

All entries must be completed before 9 a.m. Eastern Standard Time on Friday, March 8, 2019 with winners notified around March 11.

Read more: Southwest Airlines is selling one-way tickets to Hawaii for as little as $49.

Thus far, more than 14,000 people have entered according to the hashtag counter on Instagram.

The reasoning behind JetBlue's contest remains unclear. The airline was not immediately available for comment on the matter.

For the winners, the grand prize is quite a haul.

Each of the three grand prize winners will receive an unlimited air travel pass for one year and the ability to take on companion along on each flight. According to JetBlue, each grand prizes are worth $20,000.

The unlimited passes will allow for travels between April 1, 2019, and March 31, 2020. Travel using the pass must be booked by calling 1-800-JetBlue.

Only legal residents of the United States including Puerto Rico that are over the age of 18 at the time of entry are eligible to win.