JPMORGAN: Snapchat isn't adding enough users, and the stock could go lower
Snapchat's stock price has been falling for most of 2017, and JPMorgan thinks it will go even lower.
In a note to investors Monday, JPMorgan lowered its price target 10% to $18 from $20 while maintaining its neutral rating.
The bank is downgrading its price target based in part on fewer people flocking to the platform. Thanks to competition from Facebook, users are not expected to join Snapchat as fast as previously expected.
JPMorgan estimates only 8 million users will join Snapchat in the second quarter of 2017, instead of the 10 million that were previously expected.
Snap also isn't expected to show a profit until 2020, according to JPMorgan. The company saw strong ad spending growth around this time last year related to the Olympics and US election, but those were one-time events and aren't expected to be replaced this year.
Spectacles, Snap's video-capturing glasses, debuted in the EU this week, but aren't expected to sell well enough to impact Snap's bottom line. JPMorgan cut their revenue estimates from Spectacles nearly in half, from $119 million in 2017 to $56 million.
These downsides are not surprising to hear from JPMorgan, given that the bank has been bearish on Snap since it went public. JPMorgan received the third-biggest share of stock after it helped underwrite the company's IPO in March.
Shares of Snap are down 15.64% since its IPO, and were down 1.4% in early trading on Monday.
Get the latest Snap stock price here.
- Close-ups of footage said to show Gabby Petito's van near where a body was found appear to show the rear door closing
- Elon Musk pulled his 'last remaining house' off the market after vowing last year to get rid of nearly all his possessions
- It's never been more clear: companies should give up on back to office and let us all work remotely, permanently
- iPhone with under-screen Touch ID could take even longer than expected
- OnePlus 2.0: OxygenOS and ColorOS to merge into a unified OS starting 2022
- Here’s what experts have to say about Cadbury Dairy Milk’s latest ad that has taken the internet by storm
- The collapse of Evergrande, one of China’s largest home developers, is “not a Lehman moment” but the fear may haunt steel and metal stocks in India
- SBI Cards, Adani Ports, HCL Tech and other top stocks to watch out for on September 21