Last year's insanely popular 'teen panel' is returning to IGNITION 2015

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Early bird rates available!DEC 8-9 NYCRegister »

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Smarty Pants Michael Seto

IGNITION 2014

Think teens are all over social media? They are, but not necessarily in the way you think.

At last year's popular IGNITION panel on how teens use media and technology, a panel of teen "experts" engaged in a lively discussion hosted by Stephanie Retblatt of the marketing firm Smarty Pants. The teens talked about a range of subjects, including what they tend to do on Facebook (it's not socializing).

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We're excited to be doing it again this December when the much-anticipated Smarty Pants panel returns to IGNITION 2015 for its third year.

What truth bombs will the teen experts lay on us this year? To whet your appetite, here are a few insights from last year's conversation:

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1. Teens are careful not to post too much. The panel agreed on the unspoken Facebook etiquette that all teens instinctively follow: Sharing too many posts a day is forbidden. The teens told the audience the rule is to post once a day during primetime hours - between 8:30pm and midnight - to get optimal "likes."

Smarty Pants IGNITION 2014

IGNITION 2014

2. Many teens still use Facebook - but not in the way their parents do. One panelist said she only created an account because her grandmother had one. Others said they only use their accounts to do school assignments or organize team meetings.

Smarty Pants IGNITION 2014

IGNITION 2014

3. It's a myth that teens are addicted to their phones. All eight experts agreed that they still like to interact with people face-to-face and make phone calls. (Yes, actual phone calls.) One teen even confessed to having a landline.

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Smarty pants 2014 IGNITION

IGNITION 2014

It's the kind of fun, freewheeling discussion you're only going to find at IGNITION 2015. So take advantage of our early-bird pricing and grab your ticket to IGNITION now.

IGNITION will take place December 8-9 at the Time Warner Center in New York City. Over the next few months we'll be releasing the names of more speakers and panels, so stay tuned for all the updates.

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Follow @BI_Events on Twitter or join the IGNITION group on LinkedIn to find out who will be speaking at IGNITION 2015.

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