Longtime Apple analyst Gene Munster thinks the iPhone maker will reclaim its crown as the best tech stock in 2019. Here's why

Longtime Apple analyst Gene Munster thinks the iPhone maker will reclaim its crown as the best tech stock in 2019. Here's why

Tim Cook, CEO of Apple, laughs during a launch event unveiling new products at the Brooklyn Academy of Music on October 30, 2018 in the Brooklyn borough of New York City. Apple debuted a new MacBook Pro, Mac Mini and iPad Pro.

Stephanie Keith/Getty Images

Apple CEO Tim Cook may have a lot to smile about next year.

  • Next year should be a good one for Apple's stock, said Gene Munster, a managing partner at Loup Ventures.
  • The company's shares should outperform its peers among the most widely watched big tech companies, said Munster, a longtime Apple analyst.
  • The changes the company is making to its financial reporting, and a new upgrade in wireless technology, should help boost its stock, he said.

This year had been a tough one for Apple. But things could get a whole lot better for the company in 2019.

Apple's stock is well positioned to outshine its peers among the big tech companies, said Gene Munster, a managing partner at Loup Ventures and a longtime tech stock analyst.


Changes in the way Apple reports its financial results, in the regulatory landscape, and in wireless technology will all benefit the company in the coming year, allowing it to distance itself from the other companies in the group of FAANGs - Facebook, Amazon, Apple, Netflix, and Google parent Alphabet - he said.

"Apple will be the best performing FAANG stock in 2019," Munster said as part of a blog post laying out Loup's predictions for the tech industry for the coming year.

That would be a welcome relief for the company's investors. Despite a rebound on Wednesday, Apple's stock is down 5.7% in the year to date and has underperformed the broader market as well as all of its big-tech peers except for Facebook.


Apple's reporting changes could be a good thing for its stock

Part of what has worried investors of late has been the company's iPhone sales. The company sold fewer smartphones than Wall Street expected in its most recent quarter, and the number it sold in its most recent fiscal year was barely more than in sold in its previous year.

Managing Director & Senior Research Analyst for Piper Jaffray Gene Munster, now of Loup Ventures, speaks on stage at LocationWorld 2016 Day 2 at The Conrad on November 3, 2016 in New York City. (Photo by

Brian Ach/Getty Images for LocationWorld

Loup Ventures' Gene Munster is bullish on Apple going into next year.

Adding to those concerns, the company announced last month that starting next year it would stop disclosing the number of iPhones it sells each quarter. Many investors and analysts interpreted that announcement as a sign that the company believed its smartphone sales would start to decline.

But Munster thinks the changes Apple is making to its financial reporting will benefit the company and its stock by focusing investors attention on its overall revenue and earnings growth, rather than on how many iPhones it sells each quarter.


The changes should also highlight the growing importance of Apple's services business, he said. That business promises to be more profitable than its device sales. As investors start to focus on that business, they should start to accord Apple a higher price-to-earnings multiple that takes into account the services segment's growth and profit potential, he said.

"We believe the theme of Apple as a Service will slowly take root in 2019," Munster said.

Read this: Investors focused on Apple's disappointing iPhone sales are missing the company's hidden goldmine


Apple's going to benefit from not being Facebook or Google

Apple will also benefit from simply not being Facebook, Google, and Amazon, he said. All three of those companies are facing increasing regulatory scrutiny over their data-collection practices and market dominance. Munster's Loup colleague, Doug Clinton, forecasts that the US will pass a data privacy law next year that will constrain Facebook and Google in particular. Such a prospect could hinder their stocks, but likely would have little affect on Apple, whose business model is not built around similar data collection.

"Facebook, Google, and Amazon will be facing regulatory headwinds," Munster said.

The iPhone maker could also benefit from the wireless industry's latest technological evolution. Carriers are starting to roll out their 5G - or fifth generation - networks, which promise much faster speeds and much greater capacity.


Investors are going to get excited about 5G

Apple isn't expected to roll out its first 5G phones until 2020 at the earliest. But investors will likely start getting excited next year about what the new technology will mean for the company's future smartphone sales. That's because the ability to connect to the fast new networks will be big deal for the company's customers, Munster said.

"5G will be the biggest new iPhone 'feature' since the larger-screen iPhone 6 in 2014," he said.

The release of that phone spurred record unit sales for Apple that the company has yet to surpass.


A big year next year isn't a sure thing for Apple, of course. An economic downturn would hit the company just like many others, Munster acknowledged. Even so, he still think the company will stand out from the pack.

"If there's a prolonged slowdown, it will be negative for shares of AAPL, but we would still expect Apple to 'outperform' the rest of FAANG," he said.

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