Lucky Charms is adding a 'magical' new marshmallow to the mix - and people are freaking out

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Lucky Charms is adding a 'magical' new marshmallow to the mix - and people are freaking out

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Lucky Charms

Lucky Charms

Lucky Charms will now include unicorn-shaped marshmallows

  • Lucky Charms is adding a unicorn-shaped marshmallow to the cereal. 
  • The "magical unicorn" will replace the hourglass marshmallow. 
  • People are freaking out over the addition of the unicorn to the cereal. 

 

Lucky Charms just added a new marshmallow to the mix. 

On Monday, the General Mills brand announced that it was adding a unicorn-shaped marshmallow to the cereal.

According to the company, this is the first time in 10 years that Lucky Charms has added a new permanent marshmallow. 

Lucky Charms

Lucky Charms

Lucky Charms

The new marshmallow reveal follows news that Lucky Charms is pulling the hourglass marshmallow from the mix. 

Customers seemed happy to replace the hourglass with the unicorn. Social media exploded with celebration over the new marshmallow. 

"Is this for real? Please tell me this is a real thing, not a joke," one Facebook commenter wrote on Lucky Charms' post. 

According to Lucky Charms' Facebook, the unicorn marshmallow will begin showing up in cereal boxes across the US in March. 

Unicorns have been a particularly trendy symbol in the culinary space over the last year. In 2017, Starbucks' color-changing Unicorn Frappuccino quickly went viral, bringing the sparkly and colorful style to the mainstream. 

Lucky Charms is adding a 'magical' new marshmallow to the mix - and people are freaking outEXCLUSIVE FREE SLIDE DECK:
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