As the athleisure craze took off, Lululemon looked to capitalize by offering additional casual, non-athletic wear, and even business casual clothing.
Its men's ABC (anti-ball-crushing) pant — $128 stretchy pants that are Lululemon's version of comfortable jeans — are paving the way here and have become one of its most popular items in this category.
Its expansion into business casual has been "well received and superbly executed," Saunders said in a note to clients on Wednesday.
He continued: "Product extensions are usually fraught with risk as they can easily dilute the focus and purpose of a brand. However, Lululemon has maintained its core emphasis on producing mindful products that have great design with superior functionality."