Many of Amazon's private-label products look just like their name-brand counterparts - see them side by side
- Amazon has big ambitions for its private labels, launching hundreds of brands and thousands of products within them in recent months.
- Some of its consumer-product brands, like Solimo and Mountain Falls, create products that look very similar to their name-brand counterparts.
- This isn't uncommon: many drug stores and big general merchandise stores do the same.
Many of Amazon's private-label brands likely look pretty familiar to consumers.Amazon has big ambitions for its private labels, launching hundreds of brands and thousands of products within them in recent months. Some of its consumer product-centric brands, like Solimo and Mountain Falls, create items that look very similar to their name-brand counterparts, which Amazon also sells.Advertisement
In some instances, without looking twice, you could mistake Amazon's brand for the name brand.
This isn't uncommon. Many drug stores and big general merchandise stores do the same, offering a budget version of the name brand in a similar-looking bottle.Amazon did not immediately return Business Insider's request for comment on the similarities. Amazon's private labels are still in their infancy, and they may not have struck gold yet. A recent report by Marketplace Pulse found that most of Amazon's private-label sales have come from one brand: Amazon Basics. Advertisement
See how similar a select group of Mountain Falls and Solimo products look to their name-brand counterparts:
Oil-free acne washAdvertisement
Moisturizing body wash
Sugar-free energy drinkAdvertisement
Hand soap refill
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