scorecard
  1. Home
  2. Advertising
  3. Marissa Mayer Explains Yahoo's Display Ad Revenue Drop [THE BRIEF]

Marissa Mayer Explains Yahoo's Display Ad Revenue Drop [THE BRIEF]

Laura Stampler   

Marissa Mayer Explains Yahoo's Display Ad Revenue Drop [THE BRIEF]

Yahoo CEO marissa mayer at the world economic forum in davos

World Economic Forum

Marissa Mayer.

Good morning, AdLand. Here's what you need to know today:

Yahoo revealed in its quarterly earnings call that its display advertising fell 11% to $455 million. Mayer said that the decline was in large part due to consumers going to Yahoo on their mobile devices, which simply have lower ad rates.

Volvo is going for the luxury market with its new campaign, led by Arnold.

Ad Age lists five things you didn't know about CPG advertising.

Corey Booker writes his own incredible tweets.

USA Today talks about agencies embracing entrepreneurship.

Kenneth Parks was promoted from EVP/executive managing director to North American CMO at Digitas.

The IAB says that mobile ads took up 9% of online ad spending in 2012. That's $3.4 billion.

Previously on Business Insider Advertising:

READ MORE ARTICLES ON



Popular Right Now



Advertisement