Mark Zuckerberg Says That Facebook's Failed Snapchat Competitor Poke Was 'More Of A Joke'


Mark Zuckerberg Facebook

Reuters/Rick Wilking

Good one, Zuck

Mark Zuckerberg says that its failed app, Poke, was a joke.


When Facebook released Poke in December 2012, people called out the app as a Snapchat clone since its main use was to let users send self-destructing photos and videos.

The app never caught on, usage fizzled out, and it joined the ranks of Facebook Home and the revamped News Feed as heavily promoted flops.

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Now, Zuckerberg claims in an interview with Bloomberg Businessweek that Poke was "more of a joke" than a real attempt to make a successful app.

"A few people built it in a hackathon thing, and we made one release and then just kind of abandoned it and haven't touched it since," Zuckerberg says.


Facebook just launched a news curation app called Paper, and although there's a lot of hype surrounding it, Zuck's nonchalance about Poke's failure makes one thing clear: The company doesn't need massive success with its new apps.

According to Bloomberg, Facebook is sitting on about $11.5 billion in cash, and with that kind of money, experimentation and mistakes are not a big deal.