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Editor's Note

Dear Reader,

Last week, in response to George Floyd's death, many global social-media influencers and brands have spoken out online demanding change. A few giants like Amazon Prime, Nickelodeon and Spotify observed silence for 8 minutes and 46 seconds on #BlackoutTuesday.

Closer home, Kerala's Education Department started airing online classes on television to help kids who do not have access to internet. It is available free of cost on DTH and Tata Sky.

We also stepped into the first week of pride month and the number of campaigns we have seen is close to zilch. However, many Indian brands came forward to remind the importance of sustainability through their ad campaigns on World Environment Day.

In other news, Google Play Store pulled down Mitron and Remove China Apps and Sameer Samat, Vice President, Android and Google Play Store clarified the rationale behind its move, also hinting that the desi version of Tiktok, Mitron might return.

We give you a sneak peek into Lifebuoy and Mastercard's marketing strategy during these difficult times. InMobi's Vasuta Agarwal walks us through the future of programmatic advertising in India.

Happy Reading!

COVID-19IndiaCases: 226,770Deaths: 6,348Recovered: 109,462
COVID-19WorldCases: 6.42mnDeaths: 383kRecovered: 2.87mn
COVID-19USACases: 1.82mnDeaths: 106kRecovered: 485k