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Editor's Note

Editor's Note

Dear Reader,

Twitter Commerce might soon be here as Twitter said it is launching a beta experiment for Twitter Shops. With Twitter Shops, merchants will be able to handpick a collection of up to 50 products to showcase to shoppers on the platform. The feature, which is free to use, will give people the chance to view products from the profiles of their favorite brands, so when they talk about and discover products on the timeline, they can also browse them on Twitter.

Meanwhile, FMCG major Colgate Palmolive has appointed Prabha Narasimhan, a former Hindustan Unilever (HUL) executive, as chief executive officer and managing director for its India unit.

From Ad & Media Insider’s stable, we bring to you an interaction with Vineet Sharma, Vice President Marketing - South Asia, AB InBev and actor Siddhant Chaturvedi. Earlier this month, Budweiser 0.0 rolled out a campaign titled 'Made Over Nights' featuring the actor, showcasing how his hard work and passion have defined his journey so far. We speak to the duo about the ‘Made Over Nights’ campaign and much more.

Viacom18's Youth, Music and English Entertainment cluster is strengthening its 2022 multiplatform content strategy and has launched its maiden short-form video offering Fully Faltoo, with more than a dozen new web shows. It has also set up ‘KaanPhod’, a new business division that will provide emerging musical artists an opportunity to showcase their talent. Anshul Ailawadi, Head – Youth, Music and English Entertainment, Viacom18 about the new initiatives and how it will set stage for its future growth.

GenZ content creators have taken the internet by storm and their influence is only going to grow further. Viraj Sheth, Co-Founder and CEO, Monk Entertainment writes about what makes this passionate generation special different from the other generations and why 2022 will only make GenZ creators shine brighter.

ASCI has launched an Endorser Due Diligence service to help endorsers avoid making misleading claims in advertisements. The service will provide guidance from highly-qualified specialists from over 20 disciplines and will help endorsers fulfill their obligations under the law. Manisha Kapoor, Secretary General, ASCI tells us all there is to know about the service.

This and much more in the scroll below.

Happy reading,
Team Ad & Media Insider