McDonald's Could Reveal A New Breakfast Wars Strategy Tomorrow
McDonald's
Taco Bell started offering a breakfast menu in March with crowd-pleasing items such as the Waffle Taco. Starbucks, Dunkin' Donuts, and Burger King are also revamping their menus to entice consumers.
McDonald's will probably address how it plans to remain the top breakfast chain on an earnings conference call with analysts tomorrow, writes Julie Jargon at The Wall Street Journal.
While McDonald's has hinted that it will expand breakfast hours past 10:30, no official announcement has been made. Taco Bell's breakfast goes to 11 a.m.
And earlier this month, McDonald's gave out free McCafe coffee. That promotion ended April 13.
About 25% of McDonald's total sales come from breakfast, Jargon writes.
The category is thriving even as overall fast food sales decline.
U.S. restaurant traffic during the breakfast hours increased 3% in 2013 compared to the prior year, according to a study by NPD group. Yet traffic declined by 1% during the lunch and dinner hours.
There's a simple reason why fast food breakfast is so popular, NPD analyst Bonnie Riggs told QSR Magazine in March.
"It's the cheapest meal you can get at a restaurant outside of a snack," Riggs said.
- I spent $2,000 for 7 nights in a 179-square-foot room on one of the world's largest cruise ships. Take a look inside my cabin.
- One of the world's only 5-star airlines seems to be considering asking business-class passengers to bring their own cutlery
- Vodafone Idea FPO allotment – How to check allotment, GMP and more
- Best flower valleys to visit in India in 2024
- Nifty sees modest gain, Sensex inches higher; Market sentiment remains cautious amid global developments
- Heatwave: Political parties focusing more on evening meetings, small gatherings
- 9 Most beautiful waterfalls to visit in India in 2024
- Reliance, JSW Neo Energy and 5 others bid for govt incentives to set up battery manufacturing units