Meet Amazon Alexa's European alter ego - 8 ways the voice assistant is different in Europe
With our accents, fanny packs and typical ignorance of foreign languages, Americans tend to stick out in Europe.
Amazon tried to make sure Alexa, its voice assistant, would fit in better when it made the leap across the pond.
Before bringing Alexa to consumers in the UK and Germany in September 2016, the team behind the assistant enlisted folks who lived in those countries to help give Alexa a personality makeover. The local teams ensured Alexa's responses were culturally relevant. They offered their insights on what topics locals would want to know about.
And the teams also helped Amazon try to avoid serious cultural missteps, like giving the score for a San Antonio Spurs game rather than the Tottenhan Hotspurs, when someone asks for an update on "the Spurs."
Here are eight ways Alexa changed when she went abroad:
- A laid-off Microsoft software engineer on an H1-B visa said she wonders 'where will I be living' with just 60 days to find a new job
- Mark Zuckerberg just ushered in a new era of tech, where profitability and efficiency trump perks and culture
- A Google engineer found out she had been laid off while she was on vacation when her boss sent her a LinkedIn message
- Leasing of industrial, logistics space highest in NCR in 2022 across top 8 cities: CBRE
- BYJU's to miss March 2023 deadline for group level profitability, results delayed again
- Dedicate Mumbai coastal road to Lata Didi, urges Mangeshkar family
- Adani Transmission reports 78% rise in Q3 net profit to ₹475 crore on one-time income
- Young boy builds an online kabadiwala biz after being inspired by his uncle's scrapyard 'heaven'