Michael Jordan still makes $100 million a year off his sneaker deal
REUTERS/Chris Keane
Jordan retired in 2003, but he continues to outpace the world's biggest active athletes when it comes to earnings.
Jordan Brand, a Nike subsidiary born out of his original sneaker deal in 1984, is a dominant force in the sneaker business. The brand brings in $2.5 billion a year in sales, industry expert Matt Powell told CNBC in September, and has a 58% market share.
For comparison, LeBron's signature sneakers accounted for $300 million in sales in 2013, according to Powell.
ESPN's Darren Rovell reports that it's believed Jordan makes $100 million per year in Jordan Brand royalties. Kurt Badenhausen of Forbes put the number at $90 million in 2013.
That's more than the $90.2 million Jordan made in total salary during his NBA career. It's also more than the $72 million LeBron made in salary and endorsements combined in 2014.
Nike's footwear revenues increased by 12% in 2014. In the company's annual report, Nike attributed this growth to "increased demand for performance products, including NIKE and Brand Jordan Basketball styles."
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