Millennials Are Quitting Live TV
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More bad news for the floundering television industry: Millennials officially spend a majority of their time watching TV either online, on-demand, or via DVR, leaving only 41% of their time allocated for live TV.
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Millennials (ages 15 to about 34, depending on how you define the group) spend 34% of their time watching TV online, which is about three times more than non-millennials do.
This slide comes from Kleiner Perkins partner Mary Meeker's massive "state of the internet" presentation.
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Here's the breakdown of how millennials and non-millennials are spending their TV time:
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