In 2014, the day before Britain's local elections, Ed Miliband sat down for a bacon sandwich, with aides and photographers in tow.
What was meant to be a simple breakfast became a struggle between Miliband and the chewy bacon. Jeremy Selwyn, a photographer for the London Evening Standard, took photos of the awkward struggle before Miliband's aides could take the sandwich away from him.
London Evening Standard's political editor Joe Murphy said the bacon sandwich was a status symbol, the food for the working class. The photo of Miliband's struggle went viral and it started to become part of his identity.
The day before Miliband lost the election the Sun published the photo on its front page with a headline, "This is the pig's ear Ed made of a helpless sarnie. In 48 hours he could be doing the same to Britain. Save our bacon."
In 2017, he told The Guardian his one regret was the bacon sandwich.