2 moms started an online kids clothing company that sells colorful, logo-free basics for less than $25

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The Babysuit

The Babysuit
The Babysuit, $8, available at Primary

Available in 24 colors and sizes 0-24

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The Baseball Babysuit

The Baseball Babysuit
The Baseball Babysuit, $10, available at Primary

Available in 8 colors and sizes 0-24

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The Baby Legging

The Baby Legging
The Baby Legging, $9, available at Primary

Available in 17 colors and sizes 0-24

The Zip Romper

The Zip Romper
The Zip Romper, $14.50, available at Primary

Available in 20 colors and sizes 0-24

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The Stripe Zip Footie

The Stripe Zip Footie
The Stripe Zip Footie, $16.50, available at Primary

Available in 8 colors and sizes 0-24

The Jogger

The Jogger
The Jogger, $19.50, available at Primary

Available in 11 colors and sizes 2-12

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The Cardi Sweater

The Cardi Sweater
The Cardi Sweater, $24, available at Primary

Available in 19 colors and sizes 2-12

The Long Sleeve Slim Tee

The Long Sleeve Slim Tee
The Long Sleeve Slim Tee, $11.50, available at Primary

Available in 16 colors and sizes 2-12

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The Long Sleeve Dress

The Long Sleeve Dress
The Long Sleeve Dress, $18, available at Primary

Available in 13 colors and sizes 2-12

The Lightweight Puffer Vest

The Lightweight Puffer Vest
The Lightweight Puffer Vest, $17, available at Primary

Available in 7 colors and sizes 2-12

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The Raincoat

The Raincoat
The Raincoat, $34, available at Primary

Available in 6 colors and sizes 2-12