Shop paint at Backdrop here
Cofounded by: Caleb Ebel, former head of financial planning and analysis at Warby Parker
About Backdrop: Usually found in hardware stores, home paint has never enjoyed a favorable reputation. It's overwhelming to shop for, mundane to use, and does little to inspire you, despite the importance of color in interior design to provoke moods and set the tone of your space.
Backdrop wants to make shopping for home paint fun and easy, offering 50 curated colors, $2 swatches, and an assortment of other supplies, all designed with style and efficiency in mind. The low-odor, low-VOC paint comes in semi-gloss and semi-matte varieties in one-gallon, easy-pour cans ($49).