The typical Primark shopper tends to buy in large quantities because of the store's cheap prices. The baskets at the front of each store are a nod to this shopping habit, enabling customers to pile them up with new items.
"Consumers shop at Primark differently than they shop at a lot of retailers," Bernstein's Jamie Merriman told The Economist in 2015. "It's almost like shopping at a Costco, where you're thinking about it in terms of volume."
H&M sells an annual average of $5,250 worth of clothes per square meter in Britain, according to Bernstein data from 2015, while Primark sells approximately $8,200 worth.