Chipotle veterans are pouring money into this falafel chain that's poised to take over NYC - here's what it's like to eat there
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Apr 9, 2018, 19:51 IST
The Taïm I went to was in the Nolita neighborhood in NYC. Across the street was one of its top Mediterranean-food competitors, Cava.
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It was packed when I arrived just after noon.
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The menu had a few types of falafel that you can order on a pita or platter. It also had salads, fries, sides, and smoothies. Everything was generally priced around $8 to $12.
Everything looked delicious. Like many fast-casual chains in the era of Chipotle, everything is prepared at the counter in front of you.
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I ordered the traditional falafel on a pita with Israeli salad — made from tomato and cucumber — and hummus, and mint green tea to drink. There were a ton of people working behind the counter, so everything moved quickly.
On the back of the menu was more information about the food they're serving and where it comes from.
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The food took less than five minutes to prepare, and everything looked delicious.
The pita was fresh and warm, and the falafel was perfectly cooked. There was a good balance between the falafel, salad, hummus, and tahini. I could see why everybody raves about it.
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The restaurant stayed crowded the entire time I was there.
There were also people who were picking up their online orders and taking their food to go.
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It's no wonder why Taïm has already seen so much success. The long line moved quickly, my food was made in no time, and everything tasted fantastic.