On an episode of Business Insider's podcast, Success! How I Did It in 2017, Zimmer told Business Insider's US editor-in-chief Alyson Shontell that Zimride it was more of a side project.
... it felt like a school project where there was a lot of interest, passion, and we had a big vision, but we didn't know what it was going to be, and so we just wanted to see it work, he said, adding, We were mostly focused on college campuses and making the majority carpool to get home for spring break.