After starting as a single storefront in Brooklyn in 1941, Kleinfeld moved to Manhattan in 2005, to a sprawling new retail space with 28 dressing rooms, 17 fitting rooms, and 1,500 designer sample dresses.
TLC's "Say Yes to the Dress" began filming at Kleinfeld in 2006. Upon entering the store, I immediately saw this sign notifying visitors that they may be on camera.
Over the years, TLC has launched a number of spinoff "Say Yes to the Dress" shows at boutiques in locations like Canada and Atlanta.
Once you arrive at Kleinfeld, you check in at the front desk before heading back into the store.
As I walked in, the store was relatively calm as employees prepared for the coming madness.
I found my cousin's crew waiting eagerly for her to materialize from the dressing room, where she was working with a bridal consultant to select styles.
Just like on the show, bridal consultants help with everything from the dress itself to bridal accessories and veils.
My cousin was paired with Brandi Hill, a bridal consultant who appears regularly on "Say Yes to the Dress." Her dress knowledge was truly something to behold. While we were waiting, I browsed some of the sample gowns on display out on the floor.
This dress was a "lewk," as the kids say.
Though the average US bride pays $1,600 for a dress, the typical Kleinfeld shopper pays closer to $4,500, according to Fashionista. However, prices vary widely to accommodate a range of budgets.
The most expensive dress ever sold at Kleinfeld was reportedly an $80,000 Pnina Tornai gown.
Among those designers is Dennis Basso, who debuted his private Kleinfeld label in 2009. Kleinfeld's private labels regularly show at New York Bridal Fashion Week.
Kleinfeld also has an extensive jewelry collection.
They also have elaborate hair pieces for the bride going for a more ethereal look.
My cousin said "yes" to the dress! When a bride decides on a dress, the entire store erupts in cheers.
Next up, my cousin was directed to the Kleinfeld finance department.
The second floor is home to the bridesmaid shop.
Bridesmaid dresses can be customized by style and color.
Brides can also schedule appointments with their bridal party to try on gowns in different styles and colors.
The lower level is where alteration consultation and pickup takes place.
There is also a small selection of bridal shoes.
They were having a big sale when I was there, though.
Ultimately, the only memento I got from Kleinfeld was this branded water bottle ...