It's much easier than you think to start a robocalling scam campaign (I could make robocalls to millions of people for cheap right now if I wanted to)

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Some robocalls are perfectly legal

Some robocalls are perfectly legal

As much as robocalls as a practise may be reviled by phone customers, there are actually some robocalls that you might welcome and find useful. And those helpful robocalls are typically the legal kind.

According to the Federal Trade Commission (FTC), robocalls are legal as long as they comply within certain parameters, like delivering information about a cancelled flight, a doctor's appointment or prescription refill reminder, or if a school has a change in hours. Political robocalls informing you about candidates running for office, or robocalls for charities are also allowed.

To be sure, there are legal and legitimate robocalls regarding debt collection that aren't exactly welcome, but that's the equivalent of getting a notice in the mail.

But robocalls aren't allowed to be used to sell you something, unless the company making the robocalls has your written permission to accept robocalls.

And, obviously, robocalls designed to scam you out of your money or sensitive information are illegal.

Tyrrell told Business Insider that you're unlikely to get spam or illegal robocalls from "tier 1" services, which are compliant with the Federal Trade Commission's (FTC) laws and have terms and conditions in their contracts, as well as fraud teams to pick up on bad actors.

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The trouble is, not every service you find online is "tier 1"

The trouble is, not every service you find online is "tier 1"

Some less legitimate services, or those that aren't so diligent in their compliance, "may turn a blind eye" to a robocalling scam campaign, Tyrrell said, at least until they get grief from the Federal Communications Commissions (FCC) or FTC.

Tyrrell told Business Insider that it's unlikely that search engines like Google Search can regulate which robocalling services turn up in their search results. So, if you want to find a service that will let you embark on a scamming campaign, you can find one.

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If it's so easy for scammers to start robocalling, what's being done about it?

If it's so easy for scammers to start robocalling, what's being done about it?

So far, there's no way to stop bad robocalls. So telecom companies and government entities are finding ways to at least control them.

For one, carriers have recently made their robocalling detection services free of charge. Those services can actively show you if a call is potentially a scam, like the notification I got above when I received a possible scam call while writing this article. And it's companies like TNS and Metaswitch that power these scam robocall detection services.

And in May 2019, the Senate approved the "TRACED Act," which imposes stiffer penalties on bad robocallers, and is pushing carriers to implement technology dubbed "STIR/SHAKEN" by May 2020. This technology is designed to ensure that a call you're receiving is actually coming from the phone number you see on your phone's called ID. Thus, you'll trust your called ID again.