Take a look inside the completely redesigned Fifth Ave Apple Store in NYC, which is now the largest in the world
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Sep 20, 2019, 02:02 IST
The glass cube landmark remains, across the street from Central Park, but has a cleaner look with just 15 glass panels instead of the old cube's 90.
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The iridescent coating on the new glass panels which the cube debuted with this month has since been removed.
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Customers enter the underground store through a new stainless steel staircase.
There are also new side entrances for people who want to get in and out quickly.
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But you still shouldn't miss out on descending through the center of the store on the stairs.
Or, take the circular, stainless steel elevator down to the main level.
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The elevator takes you down the center of the cube, directly beneath the hanging Apple logo.
The updated store has 18 "sky lenses" — skylights that magnify the light filtering more of it into the store — and 62 skylights that naturally the space with outdoor light. You'll almost forget that you're underground.
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The sky lenses sit above the ground on the place outside and are raised so that people above ground can't walk over them and block the light.
Led lights around the sky lenses are responsive to light sensors outside to reflect real-life conditions.
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The store is open 24 hours a day, so be sure to visit at sunrise or sunset, when the lights create a warmth in the store that is designed to mimic the sky outside
As you walk in, you get a full view of the store, which is now large that Apple CEO Tim Cook has said it's the largest in the world.
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The Genius Bar area has doubled, and the store has almost 900 employees. When the store first opened in 2006, it had only 300.
The forum will be home to "Today at Apple" sessions hosted by local artists.
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The store's design is intended to blur the lines between outdoors and indoors. Trees cover benches throughout the store.
Both sides of the store have a wall of greenery.
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Visitors can sit next to the green space and charge their phones while waiting for a Genius Bar appointment.
The store has a physical version of the new Apple Watch Studio.
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Mix and match your favorite bands and cases.
You can test out your creations to see how they look in person before you buy.
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This display in the headphones and speakers section of the store has the notes from the original "Think Different" campaign song spelled out via AirPods.
You can try on Beats headphones in your favorite color.
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The store also features a walled-off "Experience Room" where you can try out audio features.
Some elements of the store remain the same — long wooden tables with the current lineup of iPhones, laptops, and Apple Watches are available to play with.
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Try out all the products Apple currently carries, and see what the new colors look like in person.
The store opens at 8 a.m. on September 20, and will remain open 24/7, 365 days a year to serve both tourists and locals alike.