The most popular social media platforms with Gen Z
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Snapchat — 51.31%
Snapchat is still very popular among the youngest generation, with 51.29% of respondents in Business Insider's survey saying they use it every day.
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Youtube — 62.48%
YouTube also has a firm grip on Gen Z, with 62.48% of our survey respondents telling us they check it every single day.
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Instagram — 64.59%
Instagram still has a stranglehold on America's teens. No other social media platform comes close in our survey, with 64.59% of Gen Z saying they check the app daily.
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