TJ Maxx has thrived while other retailers struggle in an evolving shopping industry. We shopped there and saw why.

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I went to TJ Maxx in Manhattan's Financial District.

I went to TJ Maxx in Manhattan's Financial District.
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At the front of the store was a table with makeup and beauty products. I didn't recognize any of the brand names.

At the front of the store was a table with makeup and beauty products. I didn't recognize any of the brand names.
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The displays in the front of the store had signs reading "high end designers without the high prices."

The displays in the front of the store had signs reading "high end designers without the high prices."

The women's clothing was to the right of the entrance. Shopping at TJ Maxx generally feels like a treasure hunt.

The women's clothing was to the right of the entrance. Shopping at TJ Maxx generally feels like a treasure hunt.
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All of the different styles and brands the stores offer are mixed in together, so you never know what you might find.

All of the different styles and brands the stores offer are mixed in together, so you never know what you might find.

The beauty products were next to the women's clothing. This section was also set up to be a bit of a treasure hunt.

The beauty products were next to the women's clothing. This section was also set up to be a bit of a treasure hunt.
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It's very different from shopping for makeup at any other store because nothing is organized by brand.

It's very different from shopping for makeup at any other store because nothing is organized by brand.

TJ Maxx carries perfumes from brands like Bvlgari and Marc Jacobs. Most designer perfumes are priced under $75.

TJ Maxx carries perfumes from brands like Bvlgari and Marc Jacobs. Most designer perfumes are priced under $75.
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There were tons of designer handbags for under $50 as well.

There were tons of designer handbags for under $50 as well.

The men's clothing was set up very similarly to the women's clothing.

The men's clothing was set up very similarly to the women's clothing.
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On top of the already low prices, there's a clearance section with men's and women's clothing and accessories.

On top of the already low prices, there's a clearance section with men's and women's clothing and accessories.

TJ Maxx had a big toy section on the first floor. It was a bit of a mess, but it carried a big variety of products.

TJ Maxx had a big toy section on the first floor. It was a bit of a mess, but it carried a big variety of products.
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Behind the toys were shoes. TJ Maxx carries brands like Nike, Adidas, Ugg, and Sperry at discounted prices.

Behind the toys were shoes. TJ Maxx carries brands like Nike, Adidas, Ugg, and Sperry at discounted prices.

Downstairs was even more of a treasure hunt. I found everything you might need to stock a kitchen ...

Downstairs was even more of a treasure hunt. I found everything you might need to stock a kitchen ...
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... and a lot of random home products.

... and a lot of random home products.

It was also filled with holiday decor and seasonal products when I visited.

It was also filled with holiday decor and seasonal products when I visited.
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TJ Maxx had a few aisles with coffee, tea, snacks, supplements, and spices. Almost everything cost less than $10.

TJ Maxx had a few aisles with coffee, tea, snacks, supplements, and spices. Almost everything cost less than $10.

There were more snacks and chocolates by the register as well. The lines were short, but there were a lot of people there shopping. TJ Maxx accepts returns on purchases for up to 30 days with a receipt.

There were more snacks and chocolates by the register as well. The lines were short, but there were a lot of people there shopping. TJ Maxx accepts returns on purchases for up to 30 days with a receipt.

Source: TJ Maxx

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TJ Maxx is inexpensive to shop at, and it's set up in such a way that you never knew what you might find. It's clear why it's so popular with today's shoppers.

TJ Maxx is inexpensive to shop at, and it's set up in such a way that you never knew what you might find. It's clear why it's so popular with today's shoppers.