Modi’s ‘Make In India’ to get a make-over
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The
A recent report published in Economic Times suggests that the very ambitious ‘Make in India’ campaign is all set for a make-over, shortly after the controversy over its logo. Though the logo will remain as is, but some minor tweaks are expected.
DIPP secretary
Another news report, a month ago, alleged similarity between the Make in India symbol and a lion with wheels depicted in a campaign by a Swiss bank. The government countered the allegations of plagiarism, saying the logo was inspired by the
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"The agency will be responsible for build-up of social media followers and widespread public output. It will undertake 360 degree international and domestic media campaigns, participate in international and domestic events and continue production of creative and publicity material under the brand line," said an official.
The official also said that the government has spent less than Rs 3 crore on the
The agencies eying the opportunity would be expected to come up with separate ideas for social media campaign as well as for the web portal of Make in India.
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