Love for cars
Dhoni, whose love for cars is known to all, has invested an undisclosed amount into car marketplace Cars24 and will now also be the startup’s brand ambassador. The investment is a part of the startup’s series D round of funding.
“Besides being a fan of all things to do with cars, I am also a fan of new age companies that are disruptive, innovative and shaping the future. CARS24 is definitely one of these companies,” Dhoni said in a statement.
Run for the win
Dhoni holds a 25% stake in RunAdam Sports, a startup based out of Chennai. The sports tech startup helps athletes and sports professionals connect with sponsors, coaches and mentors. The platform also helps sports professionals get in touch with venues, event coordinators and more.
Game of Fantasy
India’s first gaming unicorn had signed Dhoni as its brand ambassador in 2018.
Dream11 has had a great run this year – from turning a unicorn with a billion Dollar valuation, in April 2019. Its users also swelled to 67 million after IPL in 2019, and was also the official partners for the league.
Ticket to success
One of India’s most popular ticketing platforms RedBus had appointed Dhoni as its brand ambassador this year. Interestingly, Dhoni had appeared as a hockey player in the brand’s first ad campaign.
Redbus was founded in 2006 and was acquired by Ibibo in 2013 and had subsequently come under the MakeMyTrip group with MMT’s merger with Ibibo in 2017.
